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COMPREHENSIVE PPC CAMPAIGNS ON GOOGLE ADS AND KEYWORD RESEARCH
A PPC, Pay per Click, campaign is based on the creation of promoted ads on Google Adwords (Google Ads), Facebook or Amazon that elevate your website to the first pages based on investment and keyword selection.
This type of SEM campaign emulates the results obtained by an SEO campaign, but paying!
A PPC campaign has several ideal configuration options for the different types of company (e-commerce, services, consulting, etc.). Once the type of campaign is configured, you should choose the budget, the geographical location, your audience, and the keywords for which you are going to bid.
The most important factor of a successful PPC campaign is the speed in obtaining results, always depending on the investment and the ability to choose relevant keywords.
THE PROCESS OF A PPC CAMPAIGN ON GOOGLE ADS
1) Keyword research
2) Selecting the relevant audience and budget
3) Create the campaign
4) Monitoring results and correcting deviations
If you have any questions regarding campaign design or if you're not sure if a PPC campaign is what you need, please get in touch and I will give you guidance on what's best for your business.